Here is an example of clickable elements not being obvious. The elements are very congested and many are not separated enough to easily distinguish which element you are actually clicking on.
Framing your project in a story format can help you refine your ideas by helping you understand the emotion or feeling you're trying to convey. It can also help simplify complex ideas and help define structure. Using a story format can give you a look at your project from the perspective of the user, which can be very valuable in determining strengths and weaknesses.
A few ways to establish hierarchy in typography design are:
Here is an example of good hierarch design.
| Issue | Solution |
|---|---|
| Problem: | People can have a hard time keeping track of media they have interacted with or want to interact with. |
| Audience: | Anyone who would like to keep track of media backlogs. |
| Competition: | Letterboxd, InfiniteBacklog, AlbumOfTheYear |
| Key Messages: | Streamline the user's backlog tracking process by condensing all of the different media formats into one convient location. |
| Call to Action: | Stop using multiple sites to keep track of your backlog(s). BackTrack has all the media forms you want to track, all in one convient place. |
| How to Measure Success | We will measure success by the rate of growth of users, with optional surveys to allow users to give feedback about what is working and which sites (if any) they transitioned from. |